The following essay was submitted to the Harvard MBA program by our client. The client was accepted to the program. Long Run Objective My long-run objective is to achieve a senior managerial position in a large multinational corporation that markets, or preferably manufactures, commodities.
Products - Weakness Nike has had much success as a result of collaborating with other companies within the sports and fitness industry. However, at times we expanded into markets for which we were not strategically suited. An example is the decrease in brands made available due to declining sales of in-line skating and roller hockey products at Bauer Nike Hockey.
As a result, we have had to exit two manufacturing operations at our Bauer Nike subsidiary. We had to terminate 51 employees. Had we anticipated the decline sooner, perhaps gradual changes could have been made so that the end result may not have been as finite in nature.
The desire to prevent situations such as these from continuing to occur, we have initiated a more aggressive program to review product collaborations that are outside of our core basis of products.
While the prices are realistic given the nature of the products we offer to our consumers, at times our consumers may not agree.
This presents a weakness. Despite the fact that in the past we may have overlooked the mid- to lower-price-point products, presenting another weakness with room for improvement, we are dedicating our time and money to better develop our competitive position at all price points to build strengths at each of these levels.
We see much potential in the lower price points and plan to meet the needs of those markets. Because of such research, we have decided to revamp our apparel division, an area in which we can still greatly improve.
Nike will be organizing the internal business by gender as opposed to sport category and conducting increasing amounts of research addressing the buying habits of men, who tend to be item-driven, and women, who tend to be collection-driven, with specifically targeted product lines.
The locations are geographically dispersed which works well in our mission to be a truly global company. The production facilities are located close to raw materials and cheap labor sources.
They have been strategically placed in their locations for just this purpose. In general, the facilities are located further from most customers, resulting in higher distribution costs. However, the cost savings due to the placement of our production facilities allows for cheaper production of our products despite the higher costs of transporting our products.
As Nike continues to expand in the global economy and increase its market throughout the world, these dispersed facilities will prove to be beneficial. Newness of Facilities - Weakness Our facilities abroad have attracted bad publicity in recent years. Though our facilities comply with local labor standards, generally, they have not met U.
We want to be a leader and set a responsible corporate example for other businesses to follow. Expanding our current independent monitoring programs to include non-governmental organizations, foundations and educational institutions.
We want to make summaries of their findings public; Adopting U.T he year was a boom year in a number of different respects. Production reached its highest level in a decade and a half, with films released in theaters, and many more which were waiting for release at the end of the year.
The “mission statement” the executive was referring to is the paragraph below, which can be found on Apple’s investor relations site and at the bottom of Apple press releases: What is Apple. Joe Edelman—who did much of the research informing Time Well Spent’s vision and is the co-director of a think tank advocating for more-respectful software design—likens Harris to a tech.
Benefits of Having a Clear Vision & Mission Statement.
Five Multinational Companies’ Visions, Missions and Values Toyota. Marketing Essay Writing Service Free Essays More Marketing Essays Examples of Our Work Marketing Dissertation Examples.
Essays; We can help with your essay. The following essay was submitted to the Wharton MBA program by our client. The client was accepted to the program. Upon graduation I wish to lead the fiber-optics product management team in one of the world’s largest optical communication companies (such as Alcatel-Lucent and AT&T), supervising a .
Summary Amazon is using a range of AI technologies, including computer vision, machine learning, and natural-language processing, to reinvent mobile computing and shopping.
The company’s voice.