How to write an about us page for your website

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How to write an about us page for your website

Enter your email to reset your password Or sign up using: You may not be paying it much attention, but visitors to your site are.

7 Ways to Write a Better 'About Us' Page - CBS News

And considering that your About Us page is where the world clicks to learn about your company and the services you offer, which can mean the potential loss or gain of a customer, it deserves a little more consideration and a lot more respect. And if your company has multiple locations or does business globally, this is the perfect place to mention that information, or at least link to a page on your site that does, such as your Contact Us page.

What results is a stale, unoriginal, and downright boring About page. Fortunately, spicing it up is easier than you think.

By incorporating a few strategic components, you can go beyond the yawn-inducing jargon. Simple tactics can make your About Us page a more exciting read and your company seem more accessible, says Lorrie Thomas, aka The Marketing Therapista marketing strategist, educator, writer, web marketing expert and speaker, and that can ultimately drive business and increase sales.

Avoid writing a soliloquy too much text is a turnoff and focus on connecting with your site visitors. Her only mandate was that in addition to providing a snapshot of their professional history, they include personal information, such as hobbies or their favorite activities.

Some even set up links to their blogs and personal websites. This might also be a good place to include e-mail addresses for your staff.

how to write an about us page for your website

Readily available contact information shows customers that you want to hear from them and that you have nothing to hide.

Is the CEO an avid skier? Or a yoga guru? Relationships are the name of the game. Your clients want to know you, like you, and trust you.

Walk through how to optimize the four most important pages on your website. Use CTAs that allow the user to contact you easily (since, presumably, that's why they came to your Contact Us page). Make the CTA really obvious, and engage them by gratifying their . The primary purpose of your site's About Us page is to provide information about your business and what it can deliver, so it should include the basics, such as who your company serves, how long. 4 Tips on writing a website home page. Over the last few months I have written quite a bit about writing landing pages and offer pages. But I haven’t said much about the challenges writers face when writing a home page. So on your homepage, avoid hype. Write simply, clearly and honestly.

That will lend your business a good amount of credibility. Mentioning awards and recognitions your company received, as well as community service work, green initiatives, and interesting facts, will also make your business more appealing. And timelines, company history, and major milestones are attention-grabbing.

Harpointner said he once worked with a Philadelphia-based business looking to undergo a media makeover. When he went to the company offices and talked to the owners, he found out that the establishment had been around since the Great Depression, a fact that he says demonstrated its staying power and loyal customer base.

For small or new companies, this is especially important, because consumers are just becoming familiar with their business. Social networking sites basically provide free advertising, and they can help attract customers you might otherwise not have had access to.

It fulfills a need to connect with you and your company. We all want that warm, fuzzy feeling before we buy. If you find yourself in need of professional help, think about hiring an expert. It will be money well spent, says Harpointner.Apr 02,  · Whether you’re building your own website or are just browsing for information on a business, organization, or individual, the ‘About Us’ page is a vital part of every website and leslutinsduphoenix.comon: W.

Camino Real, Unit #, Boca Raton, , FL. 4 Tips on writing a website home page. Over the last few months I have written quite a bit about writing landing pages and offer pages.

But I haven’t said much about the challenges writers face when writing a home page.

What Makes a Solid ‘About Us’ Page?

So on your homepage, avoid hype. Write simply, clearly and honestly.

how to write an about us page for your website

Let’s start out by talking about why this page is so important. Related: How to Write Awesome Product Descriptions That Sell. Why the About Us Section Matters.

The “About Us” section of your website is a place for your visitors to learn about who you are, what you do, and what made you launch your online store. Write Your “About Us. Wondering what to write on your "About Us" page?

Here are some specific how-to tips from a professional website copywriter Susan Greene. How to Write a Powerful “About Us” Page That Generates Business Tell Your Story with Pizzazz.

When writing your website’s “About Us” page, look upon it as an opportunity to build a. Aug 31,  · Your About Us page should be: Informative. It doesn’t always have to tell the whole story, but it should at least provide people with an idea of who and what you leslutinsduphoenix.com: Alexander Kesler.

The primary purpose of your site's About Us page is to provide information about your business and what it can deliver, so it should include the basics, such as who your company serves, how long.

How to Write a Killer “About Us” Page & Convert Visitors into Customers