Government used mainstream media to promote 1malaysia concept marketing essay

Malaysia - Words Parameswara was a prince of Palembang. In he married a daughter of the Majapahit Emperor and became a vassal of the his father-in-law. Not long after he threw off his allegiance to the Majapahit Emperor, who at once sent warriors to drive him out of Sumatra.

Government used mainstream media to promote 1malaysia concept marketing essay

The MPs might think that they are doing the BN government a favour by defending Najib and his high-flying consultancy company.

By the same logic, people who criticize the government are simply traitors to Malaysia. I would like to invite my friends from the other side to think harder, and look harder. There is a great difference in being Jewish and being the adherents of ideological Zionism.

Malaysians are often proud to proclaim solidarity with the oppressed Palestinian people.

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We have also maintained an independent foreign policy and have had a long record of being fully committed to the cause and principles of the non-aligned movement. In this context, it is hard to understand how our prime minister could hire a public relations firm that is well known for its shady ties with international Zionism?

Why should we trust a company with Zionist agenda to handle Malaysian strategic communications? The reason Pakatan Rakyat raised these issues was not for political point-scoring, but because they warrant genuine concern for national security.

It is common knowledge that many of its key personalities and advisers are associated with Zionist Israel, e. APCO in Israel undertakes various communications and strategic development work for both corporate and governmental organisations. He was the head of the protection and security division and held a position equivalent to the rank of major-general.

But he resigned in August after a report by the Justice Department found he had wasted tens of thousands of dollars on luxuries, wasted millions on whimsical management decisions and violated ethical standards by ordering employees to help his nephew with a high school video project.

Links to Singapore It is no secret that Singapore and Israel covertly engage in extensive cooperation in the fields of defense and intelligence. The cooperation between the two countries can be traced back to the s. ASERO, in particular, assists Singapore with technical and intelligence services in aviation and aerospace security.

Their services and expertise have facilitated the rapid transfer of Israeli military and security technologies to Singapore. The two companies are also involved in promoting Israeli participation in long-term research and cooperation in strategic fields that have security or military implications.

APCO = the new Altantuya; the Shin Bet connection

Access to sensitive material Against this background, there are ample of reasons for patriotic Malaysians to question the wisdom of engaging Apco.

There is no doubt that APCO does not share the vision and objective of our nation-building. Unfortunately, the one-nation slogan has become inevitably associated with conservative tendencies. Although the slogan has generated lots of hype, there is no substance in it. In fact, Malaysians of all ethnicity are equally lost in this mantra-like rhetoric.

Government used mainstream media to promote 1malaysia concept marketing essay

We must address the core issue; how secure can the country be when we voluntarily expose all governmental functionaries to a private firm with a strong foreign interest?

In its work, APCO has been given access to many highly sensitive government materials which I believe even most Malaysians are denied access to.

I hope legislators and leaders of BN would pay some attention to this serious issue. If you are truly patriotic, stand up now.MASS MEDIA AND SOCIETY (2) The concept of ‘mass’ The ideas of ‘mass society’ date from the s but before that time, since the19th century, there have been different ideas of what ‘mass’ means.

Realizing the significance of media and publicity for effective human communication activities.

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the first provides a description of the 1Malaysia concept whilst the second attempts to explain how various public relations strategies are applied to promote the 1Malaysia concept. ideas and policies can easily be promoted to improve both personal.

The 1Malaysia concept, People First, Performance Now, is a continuous effort in strengthening unity among the rakyat.

Government used mainstream media to promote 1malaysia concept marketing essay

This concept is based on positive values centred on social justice and acceptance of a multiracial society. Social Media Promotion Social media used as a marketing technique is proving to be an essential and necessary tool used in today's business environment.

Some of the advantages of using social media as a marketing technique include: increase in brand awareness, increase in sales revenue, increase in customer service, and increase in free marketing.

Government used mainstream media to promote 1Malaysia Concept The government used mainstream media to influence and infuse the 1Malaysia Concept into people’s mind. The mainstream media such as the Star, New Straits Times, Utusan Malaysia etc keep reporting the latest news of 1Malaysia. The mainstream media in Malaysia has always been perceived as a key pillar of change for the most of the government policies.

Nowadays, media play a role as helping to widespread information content, news coverage, ideas, opinions, and entertainment to gigantic audiences.

Mind Control Theories and Techniques used by Mass Media | The Vigilant Citizen