Thomas Petit 8fit Thomas has worked during the last 10 years as a specialist in digital marketing, with more than 6 years of experience in different European startups. Thomas loves to experience ASO and currently works as a Growth Team Member at 8fit, one of the 25 most outstanding applications in the Health and Fitness category. Gessica Bicego Blinkist Gessica is a computer scientist who is in love with marketing.
You're welcome to read a section or two, as time permits, and then come back and read the next section and so on and so forth. I did not want to take short cuts, I did not want to rush through critical concepts, hence the post is long. But if you read it, I promise, you'll see Facebook marketing, advertising and analytics in a completely new light.
Metrics are a problem. But that is not all there is to it. It is a "what you actually do with it" problem. In almost all other types of advertising today our purpose is simple.
When you run a search ad on Baidu or display ad on AOL or participate in AdSense or…the objective of your advertising is holy grail time now…: You can measure like crazy what happens when that advertising results in a visit. If you are new to analytics, maybe you obsess about the wrong thing impressions.
But you spend almost all your time measuring bounce rates and page views and time on site and all that other ok stuff. As you mature you start measuring things that really matter, macro and micro conversion rateseconomic valuevisitor loyalty.
All the things that directly tie to the bottom-line of your company, which you can tie to Net Income driven by digital. As you go from maturity to true wisdom, you add multi-channel analytics and prove the value of digital on your offline existence catalogs, store purchases, call centers, etc.
And then beyond, to measuring your Net Promoter Score or the latest flavor of the month customer centric metricetc. And if you want to go beyond trivial effort, you can show offline and non-line impact. But all this changes when it comes to Facebook. At the most macro level we don't participate on Facebook to get people to come to our digital existence.
We participate on Facebook to engage with people via our brand pages, and those people just stay with us on Facebook. Maybe some of them remember our brand name and our products Lord knows we are pimping ourselves aggressively on those brand pages when it is time for them to make a purchase. Yes, you can also buy display advertising on Facebook to drive people to your site.
Here's a good example.
Facebook is suggesting that I run an ad for my brand page using a reply I'd written in a post a little weird to run an ad on a reply to someone else, but you can see how you could run an ad for your brand page: Introduce my brand to a big audience, mil in the US per Facebook though consider this number as "general guidance" and not realityor be more targeted with my ad and money and target a smaller, more relevant audience by their demographics, interest categories and other dials that Facebook empowers me to leverage.
Another ad format you can use is the Promoted Posts format. I can post something on my brand page and then leverage Facebook's massive audience to get them to see my awesome post and get more of them to engage with the post and my brand.
Here's what that ad product, and set up, looks like: For fifty bucks I can reach 14k to 26k people based on my ad targeting options. Hopefully some of the people who already like my brand page will come to read the post and engage with me helping me bust through the limits placed on my reach by Facebook EdgeRankand fingers crossed perhaps some of their friends will see my post and Like the post or Like my brand page and maybe visit it again in the future.
By creating a Facebook brand page for your company and spending money on Facebook Advertising, as with the two ad options above, you are using your Facebook investment to: Engage an audience temporarily and, if you are good at social, engage at least a subset on a more regular basis This is a very different from what you were doing with Bing and AOL and all the other digital advertising platforms.
You are not rushing the audience to your digital existence. You are spending money on Facebook for an opportunity to build an audience on Facebook for an opportunity to engage them awesomely by not pimping yourself constantly! As a deep lover of true utility marketingI believe in the value of doing this.In Depth strategic analysis of the vodafone group INTRODUCTION This report presents an in-depth business; strategic analysis of Vodafone Group leslutinsduphoenix.com report provides a comprehensive insight into the company, including strategy formulation, strategy planning, strategy evaluation and selection as well as strategy implementation.
Vodafone is launching the biggest marketing campaign in its history as it revamps its strategy, strapline and visual identity around the theme of “future optimism”.
Advertising Brand Positioning By Sarah Vizard 5 Oct am. A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.
Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.. The practice of branding is thought to have begun with the ancient Egyptians who were known to have engaged in. Competitive analysis in the Marketing strategy of Walmart- It competes with local, national, global supermarket giants and pops & moms stores in different formats of the retail stores.
Get the latest news and analysis in the stock market today, including national and world stock market news, business news, financial news and more. Customers, marketing and distribution. Vodafone endeavours to ensure that customers’ needs are at the core of all products and services. Understanding these needs and continuing to serve them is key to Vodafone’s customer strategy.